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Social Media Marketing

Let's Get Social

Social media platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your audience. Capitalising on an already engaged audience, paid social media campaigns are useful in many of the digital moments that matter in a student’s educational journey. From awareness and influence to driving an action, social provides endless opportunities for higher education marketing.

There’s a social strategy for all your audiences

Facebook

Target Facebook users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Facebook can help you reach your unique target audience to generate enquiries, open house registrations, and applications. You can also remarket to those who have visited your website to help your brand stay top of mind, as well as seamlessly collect leads directly in the platform with lead generation ads to your 18+ audiences. Facebook is recommended for increasing brand awareness, event registration, and driving leads and conversions.

Instagram

In a similar fashion, you can also target Instagram users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Remarket to those who have visited your website with quick videos that communicate your brand message, and offer a two-click opt-in opportunity for your 18+ audience with lead generation ads. This platform is great for undergraduate and transfer audiences and offers multiple tactics useful for brand awareness, conversion influence, and direct lead generation.

LinkedIn

Reach prospective graduate, professional, or continuing education students based on factors relevant to their degree and background. Targeting options include industry, job title, degree, skills, certifications, group affiliation, and more. A variety of advertising methods are available, such as Sponsored Content, Text Ads, and Sponsored InMail campaigns. Remarket to those who have visited your website to help your brand stay top of mind. With lead generation ads, you can seamlessly collect leads directly in the platform. We recommend LinkedIn for increasing brand awareness, driving leads and conversions, and promoting content or graduate/professional degree programmes.

YouTube

YouTube is not just a video-streaming site; it’s the second-largest search engine in the world after Google. Nearly 70% of students using video in their university search use it to understand a specific feature of a school. We’ll ensure your institution’s most captivating 15- to 30-second videos are seen by your audience using segmentation like age, interests, geographic location, and behaviours. YouTube is ideal for brand awareness and building affinity for your institution. 

Social with a purpose

Carnegie Global will ensure your social media campaign is designed with your audience and goals in mind for the best possible social impact.

Our design will include:

  • Audience development and testing
  • Best placement/format selection
  • Tracking and measurement
  • Synergies with other marketing efforts
  • Proactive optimisations
  • Efficient budget allocation
  • Best-practise creative development

If you're ready to run a purposeful social media campaign, contact us today!

Ask us how PPC, Retargeting, and SEO can work with your social strategy.