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Search Engine Optimisation (SEO)

Search Engine Optimisation for Higher Education

Search Engine Optimisation (SEO) is a large part of any digital marketing strategy. With more than two-thirds of all prospective students using search engines to begin their degree search, universities should ensure their websites are optimised for the queries students are typing into their search bars.

At Carnegie Global, we offer SEO services designed to increase the visibility of your university’s website, boost organic search traffic, and enhance user experience. In short, we’ll help students find your website and engage them when they get there.

Carnegie Global's SEO services include:

Technical Audit and Site Analysis

We begin every SEO engagement with a technical site audit and analysis. During this phase, we run a crawl of your website to assess issues that could be affecting your search engine visibility. Next, we identify technical issues and work with your school’s marketers and web developers to understand how to address them, including:

  • Missing, duplicate, and lengthy title tags and meta descriptions
  • 404 error pages
  • Pages with low word count
  • Pages with duplicate content
  • Broken internal and external links
  • Image titles and alt text

Content Optimisation and Copywriting

Content is the single-most important ranking factor in search engine algorithms, including Google. It affects your search engine visibility but your website’s user experience as well. After all, content is really what your prospective students are looking for!

We provide content development and optimisation, which may include:

  • Developing or revising web page content for SEO
  • Conducting keyword research to determine the best key phrases for optimisation  
  • Ensuring content visibility
  • Assessing word count on pages
  • Auditing content relevancy and focus 

Google My Business Optimisation

When optimised, your Google My Business (GMB) property will show up in branded and local searches in Google's search engine. We help universities:

  • Claim not only main GMB properties, but also properties that exist for different departments and campus locations
  • Optimise GMB properties for relevant keywords and phrases
  • Alter information that Google is pulling into the property that may be inaccurate
  • Utilise Google Posts to advertise events and blogs and set up tracking to view performance in Google Analytics

Social Media Consulting

Did you know that social media networks are search engines too? Prospective students turn to social networks to find information about your university. By sharing quality content from your website on social media networks, you can improve your SEO across all search engines.

During a social media consulting engagement, we address best practices for:

  • Optimising videos and social profiles
  • Developing content for social media posts
  • Creating a content calendar for social sharing

Website Redesign Consulting

As experts in higher education SEO, we can work alongside your staff or development firm to ensure your technical setup is optimised during a new site development, migration, or refresh. Being mindful of SEO at this stage in your website project will save hours of SEO work in the future and protect against dips in organic traffic during and after the site launch.  

During this type of engagement, we address:

  • Redirect plans
  • Content coding
  • URL naming
  • Navigation assessment
  • Breadcrumb assessment
  • User journey mapping

ADA Compliance

Website accessibility ensures that all prospective students can access the information on your website. However, many universities struggle to understand what needs to be done to make their website accessible. That’s why we offer ADA Compliance consulting, so that we can help you ensure your website can be read by e-readers. We address:

  • Image titles and alt text
  • Video closed captioning
  • Headers
  • Link names
  • PDFs
  • Forms
  • Site navigation
  • Contrast

SEO for higher education is what Carnegie Global specialises in! If you’re ready to be found in search engines and deliver relevant content that entices prospective students, contact us today to talk about how we can help your university.

Ask us how Social Media Marketing and On-Site Personalisation can contribute to your SEO goals.