Continue to put your university's brand in front of prospects who have previously visited specific areas of your institution’s website. Through Retargeting, you will have online reach and frequency to re-engage previous visitors and drive them toward a decisive action, like filling out a request for information form, registering for an open house, or, better yet, applying! This strategy allows you to segment audiences and deliver specific messaging based on which pages of your website they visited or what geographic area they are coming from.
No longer a broad-brush strategy, Retargeting (when done right—like here at Carnegie Global!) can now be customised to audiences, behaviours, and intent and should include Retargeting across websites, social media platforms, YouTube, and PPC.
Retargeting offers you the ability to:
Ready to engage and re-engage your best prospects? Contact us to get started!