Carnegie Clarity™ is the website personalisation and full-funnel marketing attribution tool for higher education. Clarity provides rich data and insights on engagement behaviours and leverages this information to deliver a personalised experience on your website. This is your next step in truly personalising your recruitment communications and meeting students’ on-site expectations.
Here’s what Clarity can do for your university:
Clarity will track all users to your website, from all marketing channels, from their very first interaction with your site. Anonymous and identified user information is tracked and all marketing channels can be assigned attribution.
Clarity uses the data tracked on your site to create visitor segments, also known as personas. Using personas, your data can be turned into actionable insights.
This is where the magic happens. Our higher education and digital marketing experts step in to develop a strategic response to the insights gleaned from Clarity data. We'll build a custom on-site communication strategy and develop personalised content unique to your institution and your students’ individual journeys.
With Clarity, you can deliver the right message to the right student at the right time. Once strategy and design are in place, we’ll deliver personalised content that blends seamlessly with your website to streamline your students’ experience. We’ll promote information specific to their interests, elevate your calls-to-action, and remove barriers to accessing relevant content.
Clarity gathers behavioural data, makes it actionable, and delivers an experience your students expect. With Clarity, you’ll make the most of every opportunity a student gives you on their path to enrolment. Contact us to gain Clarity today.
Check out the demo to see how a personalised user experience can nurture your prospective students!